The platform is rolling out a new feature that allows them to lessen the amount of AI-made content appearing in their timelines. This move comes as the service announced that it now features in excess of 1 bn content made with AI.
Trial and Implementation
The new functionality is undergoing trials over the following weeks before a full-scale launch. This development aligns with a increase in AI content, driven by new video-generation tools.
AI Content on Other Platforms
Studies have shown that almost a tenth of the most rapidly expanding content creators on a competing service exclusively feature content made by AI. A large amount of this content is classified as “AI slop”, a term for inferior, bulk-generated content that is typically absurd or bizarre.
“We know from our community that numerous viewers appreciate content produced via AI tools, ranging from computer-generated images to educational videos, and we intend to provide users the option to adjust the amount of that, based on their own likes,” commented a spokesperson.
AI on the Platform
TikTok shared that there are now over a billion videos on its app tagged as AI-generated. Overall, over 100 million pieces of content are uploaded to the platform each day, making clips made by AI a minor portion of its overall inventory.
Customizing Your Feed
Users will be capable of limit or boost the level of AI content they watch by accessing the content preference option in the app and picking the AI content topic. Additional categories that are already be modified under the filter include news, fashion, beauty, and dance.
AI Disclosure Rules
TikTok’s guidelines require users to identify “realistic” artificially created content, and it prohibits malicious AI impersonations of well-known individuals or crisis events. Any believable AI-generated clip that is without a tag can be deleted under its user guidelines.
In addition, the platform will henceforth attach an artificially created watermark to content created with its proprietary AI systems, or detected by an cross-platform project for recognizing AI-generated material. This step is designed to stop users from seeking to circumvent the disclosure requirement.
Educational Initiatives
The platform is furthermore establishing a $2 million awareness program for professionals and groups to produce educational content about using AI responsibly. This project will support charitable organizations focused on training programming and robotics.
Content Safety Approach
TikTok has supported its safety measures, amid discussion over plans to lay off hundreds of review team members in Britain. It is expected to cut 439 jobs in its trust and safety team in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but AI can protect employees by removing the most harmful content prior to it is viewed by humans. The company reported a notable drop in shocking and graphic content seen by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to combine people and machines to maintain a secure environment,” the executive stated. “We’ll have staff as part of that process, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is where a extensive automated help is really helping us operate efficiently.”
